Radio Play Inc.
A creative consulting firm redefining how musicians, actors, record labels, content networks, and brands, build, launch, and scale culture.
From idea to impact.
We help develop your brand narrative and momentize it through culture-defining experiences
Feel free to take a look at our case studies here.
Tell your story. Grow your tribe. Define your culture. Make your impact.
Fill out the form below to discover how we can help you build your brand story, and momentize it into experiences that resonate, engage, and scale.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Branding & Narrative Creation
We help artists, labels, and culture-driven brands define who they are, what they stand for, and how the world experiences them.Our process goes beyond logos and visuals. We uncover your core truth, shape a compelling brand narrative, and momentize it into culture-shaping experiences that resonate with your audience across every touchpoint.
What we do:
• Brand identity positioning & creative direction• Narrative development & storytelling frameworks• Messaging architecture & tone of voice• Visual and experiential brand alignment• Campaign-ready story systems built for scaleThe result is a brand that feels intentional, cohesive, and unmistakably you, designed not just to be seen, but to be felt.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Creative Media & Distribution
We design, produce, and distribute media that carries your story where it matters most.From content creation to channel strategy, we ensure every asset is intentional, on-brand, and built to travel. We don’t just post content, we momentize your narrative into media moments engineered for reach, relevance, and cultural impact.
What we do:
• Creative content strategy & media planning• Short-form, long-form, and campaign-driven media production [including music and video production]• Platform-native distribution across social, digital, and emerging channels• Release rollouts, launches, and cultural moments• Performance-informed optimization and amplificationThe result is media that doesn’t just exist, it moves, connects, and compounds over time.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Social Media, Marketing, Ads & P.R.
We build visibility with intention, and momentum with strategy.From organic social to paid media and public relations, we align messaging, timing, and distribution to ensure your brand shows up with clarity, credibility, and cultural relevance. Every post, placement, and press moment is designed to reinforce your narrative and expand your reach.We don’t chase attention, we momentize it into sustained awareness, trust, and influence.
What we do:
• Social media strategy, content systems & community growth• Paid advertising across social, search, streaming and emerging platforms• Public relations, press outreach & narrative placement• Campaign launches, rollouts, and audience acquisition• Brand reputation, positioning & media amplificationThe result is a brand that’s consistently seen, remembered, and talked about—on purpose.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Strategic Activations & Partnerships
We turn strategy into moments people remember, and partnerships that actually move the needle.From brand activations to high-impact collaborations, we design experiences and alliances that feel organic, strategic, and culturally aligned. Every activation is built to reinforce your narrative, extend your reach, and create meaningful value on both sides.We don’t do one-off stunts, we momentize strategy into experiences and partnerships that scale influence and longevity.
What we do:
• Brand activations, experiential moments & live events• Strategic partnerships, collaborations & co-branded initiatives• Sponsorship strategy, placement & negotiation• Influencer, creator & cultural connector alignment• Long-term ecosystem building and brand alliancesThe result is authentic exposure, deeper audience connection, and partnerships that compound over time.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Monetization & Funding
We help turn creative vision into sustainable revenue, and capital into momentum.From monetization strategy to funding readiness, we design pathways that align your brand, audience, and growth goals. Whether it’s unlocking new revenue streams or positioning your story for investors and partners, we ensure every move is intentional and built to scale.We don’t just chase funding, we momentize value into investable, revenue-generating systems.
What we do:
• Monetization strategy & revenue model design• Product, IP, and experience-based income streams• Investor positioning, pitch narrative & fundraising strategy• Sponsorships, brand deals & strategic capital partnerships• Long-term growth planning & financial storytellingThe result is clarity, leverage, and a business model that supports creativity without compromising it.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Case Studies
These engagements weren’t branded as agency work at the time, but the roles, outcomes, and relevance align exactly with what artists, labels, and brands hire full-service creative teams to deliver.
Case Study :
NETFLIX / Rhythm + Flow
Role
Co-music Producer
Outcome
• Contributed to an award-winning Netflix series with global cultural reach• Helped shape the sonic identity and narrative tone of the show
Relevance
Demonstrates ability to operate at the intersection of music, storytelling, and mass culture at scale.
Case Study :
ABC / American Music Awards 50th Anniversary
Role
Music & Creative Contributor
Outcome
Delivered music and creative work for a flagship program within a major broadcast ecosystem
Relevance
Shows trust, reliability, and execution within high-stakes network environments.
Case Study :
Palm Tree Festival / Kygo
Role
Strategic Consulting (Venue & Partnership Facilitation)
Outcome
• Consulted with landowner to secure a new festival residence• Resulted in a multi-year contract for Palm Tree Festival
Relevance
Demonstrates commercial and strategic thinking beyond music, including partnerships and long-term brand infrastructure.
Case Study :
The Weeknd / After Hours Til Dawn Tour
Role
Tour Production Contributor
Outcome
Contributed to the production of a global, multi-market sold-out tour
Relevance
Confirms operational experience at the highest level of live touring and large-scale execution.
Case Study :
Matriarch / Interscope / Geffen Records
Role
Strategic Consultant
Outcome
Identified and brought forward an artist who was subsequently signed
Relevance
Validates executive-level A&R judgment and trust with legacy artists and leadership.
Case Study :
Atlantic Records / Tory Lanez
Role
Strategic Liaison
Outcome
• Facilitated an Atlantic Records meeting via a single phone call• Artist was flown out for label discovery meeting
Relevance
Signals executive access, timing instincts, and early-stage talent recognition.
Case Study :
SXSW / Beer & Tacos / YFN Lucci
Role
Live Performance Strategy Consultant
Outcome
Secured artist an opening performance slot at one of SXSW’s most culturally influential hip-hop showcases. Headliner: YFN Lucci
Relevance
Demonstrates ability to place emerging artists into high-impact cultural moments that drive credibility.
Case Study :
NBA All Star Weekend / Yo Gotti
Role
Live Strategy & Executive Consulting
Relevance
Consulted to facilitate an opening performance opportunity for an emerging artist during NBA All-Star Weekend. Headliner: Yo Gotti
Relevance
Signals executive access, timing instincts, and early-stage talent recognition.
Click the picture below to take a look at our Pharrell Willams, Louis Vuitton, Doodles NFT, single release case study concept..
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Case Study:Pharrell Williams
x Louis Vuitton
x Doodles NFT
A Physical-Digital Single Release Activation
Overview
This campaign positions a new Pharrell Williams single as more than a song, it becomes a cultural moment at the intersection of music, fashion, and blockchain-native IP. The primary IRL activation transforms Louis Vuitton flagship stores into immersive cultural hubs, featuring holographic displays of a Doodles character dressed in Louis Vuitton, dancing to Pharrell’s new record in a looping animated performance.This activation does not rely on traditional music marketing. Instead, it leverages Pharrell’s unique position as a cross-disciplinary creative director, using physical luxury space to activate digital-native culture.
Why This Activation Works
1. Louis Vuitton Stores as the New “Stage”
Positioning Choice:Louis Vuitton stores are not treated as retail locations, but as global cultural galleries.Why it matters:LV flagships already sit at the center of art, fashion, and celebrity culture.Turning stores into holographic performance spaces reframes the single release as a luxury art unveiling, not a commercial drop.It elevates the music to the same tier as couture and fine art, aligning with Pharrell’s personal brand. Additionally Pharrell is the Men's Creative Director of Louis Vuitton.Strategic Result:The single debuts inside culture, not on streaming platforms alone.
2. The Doodles Character as the Digital Avatar
Positioning Choice:The animated Doodles character becomes the “performer” inside the LV hologram, wearing Louis Vuitton, moving to Pharrell’s music.Why Doodles specifically:Doodles represents blockchain-native identity: playful, optimistic, and globally recognizable. Additionally Pharrell is the Chief Brand Officer of the project.It’s an IP built for interoperability, music, animation, fashion, gaming, and Web3.The character functions as a digital twin of Pharrell’s creative ethos: joy, futurism, and experimentation.Strategic Result:Pharrell doesn’t just endorse Web3, he embodies it creatively, using a native digital character as a performance vessel.
3. Holograms as the Bridge Between Physical and Digital
Positioning Choice:Holographic displays are used instead of screens or projections.Why holograms:They visually communicate futurism and presence, the character feels “alive” inside the store.They symbolize the convergence of:• Physical fashion• Digital identity• Music as movementThey naturally invite filming, sharing, and social amplification without overt calls-to-action.Strategic Result:Every store becomes a viral content engine, while maintaining luxury restraint.
Pharrell’s Storytelling Arc
This activation works because it mirrors Pharrell’s real creative journey:
Music
• Pharrell debuts the single not through radio or DSPs alone, but through experience.• The song becomes something you see, feel, and encounter.
Fashion
• As Louis Vuitton Men’s Creative Director, Pharrell has reframed fashion as culture-first.• Dressing the Doodles character in LV extends that philosophy into digital identity and future consumers.
Blockchain
• Doodles represents a new era of IP ownership, community, and creative collaboration.• Pharrell’s involvement as Chief Brand Officer signals that blockchain isn’t speculative, it’s creative infrastructure.
Narrative Payoff:Pharrell is positioned not as an artist “trying Web3,” but as a cultural architect building the next creative ecosystem.
Mutual Brand Benefits
Benefits to Louis Vuitton
• Cultural relevance with Gen Z & Web3-native audiences without diluting luxury.• Stores become destinations for culture, not just commerce.• Reinforces LV’s position as the most future-facing luxury house.
Benefits to Doodles
• Immediate legitimization through proximity to one of the most prestigious luxury brands in the world.• Transitions Doodles from “NFT project” to global entertainment IP.• Demonstrates real-world utility and experiential value for digital characters.
Benefits to Pharrell
• Consolidates his role as the connector between worlds.• Strengthens his authority across music, fashion, and emerging tech.• Turns a single release into a multi-industry cultural statement.
Why This Is the “Ultimate” Combination
This collaboration succeeds because:
• Music provides emotion• Fashion provides status• Blockchain provides future ownership & identity
Pharrell is the only figure culturally credible enough to bridge all three without friction.
The result isn’t a campaign, it’s a blueprint for how music releases, luxury retail, and digital IP coexist in the next era.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
Thanks for your interest in our services.
We are currently only accepting new clients via referral by our partner firm, The DSTRKT Collective. Visit their website here to sign up. We appreciate your understanding and continued interest in our services.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
A modern identity system designed to honor the culture, elevate the platform, and prepare HIP•HOP•TV for its next era of growth.
HIP•HOP•TV has always represented more than content. It represents voice, access, and ownership within the culture.As the platform continues to evolve, the visual identity must do the same, not by abandoning its roots, but by sharpening them.This concept was developed as a forward-looking exploration of how HIP•HOP•TV can present itself with greater clarity, authority, and longevity in today’s media landscape.
Why a Visual Evolution Matters Now
The platform has grown beyond a single format; the brand must scale with it.Modern audiences expect clarity, confidence, and consistency.Strong brands signal leadership before a word is spoken.Visual identity is often the first impression for partners, advertisers, and talent.
A Mark Built for Culture, Media, and Scale
The redesigned HIP•HOP•TV logo preserves the directness and strength of the original while refining its structure for modern applications.The wordmark remains bold and unmistakable.The TV element evolves into a standalone symbol designed to function seamlessly across digital platforms, broadcast environments, and physical applications.
"Logo on white background"
"Logo on black background"
The TV Symbol: A Flexible Brand Asset
The “TV” symbol was designed to live independently, allowing HIP•HOP•TV to speak visually even when the full name isn’t present.
This approach supports:
App icons
Social avatars
Watermarks
Motion graphics
On-screen branding
"Logomark on white background"
"Logomark on black background"
If This Direction Resonates…
This concept can be expanded into a full brand system, or refined collaboratively to align perfectly with HIP•HOP•TV’s internal vision.
Thank you. We look forward to helping you.
© 2025 Radio Play Inc, a California corporation. All rights reserved.
a Radio Play Inc Concept.
dot.hiphop is a collaboration concept that makes every .hiphop domain instantly actionable in the real world...
through a premium tap + scan experience (card + band) that turns offline moments into owned, conversion-ready destinations.
If this concept resonates and you’d like to explore next steps, please connect with Don Johnson on your internal team so we can discuss bringing it to life.
© 2025 Radio Play Inc, a California corporation. All rights reserved.